<empty>
<empty>
January 7, 2009
Go
Presentations

Demographics

Broadband, Cell Phones, and the Continuing Reality of the Grey Gap

6/22/2007 | PresentationPresentation  | Susannah Fox

Presented to Libraries, Older Adults, & Technology Pre-Conference of the American Library Association

Older adults are still the least likely group to have basic internet access and broadband access at home. However, information specialists can design outreach plans that are targeted at certain groups dominated by people age 50+. First, the "Inexperienced Experimenters" who have the assets and the attitudes of a high-tech user group, but need more support to fully engage in the information revolution. Second, the "Light but Satisfied" users who have tasted the fruits of technology and found them less than tempting.

View PowerPoint Presentation

 

Other Demographics Resources

MemoMemo  | A Portrait of Early Adopters

MemoMemo  | China's Online Population Explosion

MemoReport  | Latinos Online

MemoMemo  | Are "Wired Seniors" Sitting Ducks?

MemoMemo  | Generations Online