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January 8, 2009
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Press Coverage

Selected news stories about the Pew Internet Project and articles citing our data.

High-speed Internet hits home; African-Americans' usage is up sharply since '05, study says

7/6/2007 | CoverageCoverage

Eric Benderoff, Chicago Tribune, Business

'" Adoption of high-speed Internet at home has almost tripled over the last two years among African-American users, a "phenomenal" increase that puts black usage much closer to the rate seen by whites and English-speaking Hispanics, according to a new study.

The "Home Broadband Adoption 2007" study from the Pew Internet & American Life Project found that high-speed Internet usage among African-American adults soared from 14 percent in 2005 to 40 percent this year. By comparison, home broadband usage among whites rose from 31 percent in 2005 to 48 percent this year.

The survey's authors note that high-speed Internet penetration among African-Americans is roughly equivalent to that seen for whites in 2006.

English-speaking Hispanics track very closely to white Americans in terms of home broadband usage, said Aaron Smith, one of the authors of the study, which was released this week.

The increase at home by African-Americans corresponds with "very aggressive marketing campaigns from cable and phone companies," Smith said. "Prices have dropped to $14.99 for DSL service." "


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