Women surpass men as e-shoppers during the holidays
1/1/2002 | 
Report | Lee Rainie
Women topped men in holiday online shopping – 58% of those who bought gifts online during the most recent shopping season were women. This is part of a broader story about advances in e-tailing as more people spent more money this year compared to last year. In all, close to 29 million people bought gifts online during the holiday season in 2001 and the average spent online was $392 per person. At the same time, more people claimed to have saved time and money by purchasing goods online and fewer complained about or worried about the potential hassles of purchasing goods online. Yet even as holiday shopping online was a growing phenomenon, significantly more online Americans used the Internet to socialize than to shop.
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